The name « Dungeons & Dragons » contains :
With his Blackmoor campaign, Dave Arneson was the inventor of the gameplay of the first tabletop role-playing games (Peterson, 2012 ; Kuntz, 2017 ; Graves et al, 2019). In 1973, Gary Gygax decided to edit the mechanical rules and to streamline the game experience. He also decided the name of that game.
« Dave Arneson was up in St. Paul and not with me when I wrote down two single-word lists of possible titles for the game. I did ask my player group which they liked, also queried my family. My youngest daughter Cindy, was adamant that I must use “Dungeons & Dragons.” As a number of others were in agreement with that choice, and I liked the alliteration, that’s what I went with when I took the mss. I had written to the printer in early December 1973. » (primary source : Gygax, 2002)
« Gygax paired random mythic words like fantasy, adventure, swords, and sorcery until he came to one his 4-year-old daughter Cindy approved of. “Oh, Daddy,”she said, “I like Dungeons & Dragons the best!” » (secondary source : Kushner, 2008)
From the moment of the first publication (1974), the name Dungeons & Dragons belonged to the two co-authors. Dave Arneson left TSR in 1976 and kept receiving royalties on D&D products as co-author. Later, Gary Gygax wrote a new edition, changing the name for « Advanced Dungeons & Dragons » without paying royalties to Dave Arneson who filed 2 lawsuits (Appelcline, 2015a, p. 32). After Wizards of the Coast bought TSR (1997), his CEO Peter Adkison definitely solved the property of the name with both Gary Gygax and Dave Arneson to secure the name « Dungeons & Dragons » and to abandon the word « Advanced » (Appelcline, 2015b, p. 145).
The name Dungeons & Dragons is copyrighted and it is a registered trademark ®.
The trade dress is another concept of intellectual property designed to protect what make a product unique : special fonts, layout of covers, of texts, of figures, etc. It seems that the stylistic device « __ & ___ » cannot be claimed as trade dress. For this point, I lack of sources and expertise and I think it can change depending on the cases. For example, after been fired from TSR, Gary Gygax said he couldn’t publish a game named Dangerous Dimensions because of the initials “DD”, so he renamed it Dangerous Journey (Sacco, 1999).
[Digression: rpg-module by Michael C. Davis for LaTeX reproduces faithfully the layout of the modules of the 80s. I used it easily. I just dicovered TeXBrew which gives a imperssive outcomes for D&D 5th].
The stylistic devices « __ & __ » were not reused a lot by the others TSR and WotC products. Hypothesis : to distinguish D&D from its supplements or from other product lines (Star Frontiers, Gamma Worlds, etc.).
On the other hand, the stylistic devices « __ & __ » was used at least by 20 other publishers for games or perdiodicals. It could have been motivated by : homage, tribute, parody, pastiche, competition or collaboration.
| Publication year | Ampersand | Alliteration | Assonance | |
| Tunnels & Trolls | 1975 | x | x | |
| Alarums & Excursions | 1975 | x | ||
| White Bear and Red Moon | 1975 | |||
| Owl and Weasel | 1975 | x | x | |
| Bunnies & Burrows | 1976 | x | x | x |
| Chivalry & Sorcery | 1977 | x | x | x |
| Villains and Vigilantes | 1979 | x | x | |
| Jeux & Stratégie | 1980 | x | x | |
| Power & Perils | 1983 | x | x | |
| Privateers & Gentlemen | 1983 | x | ||
| Mutants & Masterminds | 2002 | x | x | |
| Blood & Honor | 2002 | x | ||
| Vast & Starlit | 2003 | x | x | x |
| Mazes & Minotaurs | 2006 | x | x | |
| Tranchons & Traquons | 2007 | x | x | x |
| Swords & Wizardry | 2008 | x | ||
| A Song of Ice and Fire RPG | 2009 | |||
| Secrets & Lies | 2009 | x | ||
| Mazes & Perils | 2011 | x | ||
| For Gold & Glory | 2012 | x | x | x |
| Plurals not included |
New items I discovered since the first publication of this post in French in May (with the help of Reddit):